he navigation process can be confusing, especially for those who are new and those who are trying to find something particular on the site. ESPN competes with digital and social media platforms on sports news such as Bleacher Report, CBS Sports, and Yahoo Sports. These platforms not only compete on strong points, like being strong in digital and social media but they also frequently try to interest juvenile audiences using attractive, dramatic, and interactive content. ESPN is a trustworthy brand in the field of sports news; it is known for its reliability and authority as well. The homepage is solely comprised of content that has been produced by seasoned journalists and analysts who provide in-depth insights, engage in expert commentary, and come out with new concepts. ESPN’s website offers multimedia content in various forms such as video highlights, podcasts, live scores, and interactive features.

The website is ESPN a powerful entity in the sports media industry, it is indeed unparalleled and excels in its arena with an exhaustive and authentic menu of content. However, for it to be on the peak of the mountain it has to work on the challenges it faces in terms of user experience, competition, and the changes in how people consume the media. To deal with the development of the industry in terms of sports, ESPN should turn its focus toward the three key initiatives which are digital innovation, personalization, and global expansion.