The legacy of the Jordan brand is named after and endorsed by basketball legend Michael Jordan. These are shoes that so many people love and are obsessed with. Established in 1984, Jordan Brand initially focused on producing signature basketball shoes, starting with the iconic Air Jordan 1. It has expanded its product line to include clothing, accessories, and footwear for both basketball and lifestyle purposes.

The Air Jordan line of sneakers is the flagship product of Jordan Brand and has become one of the most recognizable and successful athletic shoe lines in history. Each new release generates significant hype and anticipation among sneaker enthusiasts and basketball fans alike. The logo is referred to as the “Jumpman.” The icon is a silhouette of the iconic picture of Jordan dunking. 

Jordan Brand collaborates with designers, athletes, and influencers to create innovative and stylish footwear and apparel that reflects Michael Jordan’s legacy and influence on the sport of basketball and popular culture. The brand’s commitment to quality, performance, and style has cemented its status as a global leader in the athletic footwear and apparel industry.

At the time, in 1984 other companies saw Jordan as a figure for promoting preexisting shoe lines. Nike took Jordan to be “a stand alone star and give him a signature shoe line.” He signed a five-year, US$2.5 million deal with Nike. It was seen as an unprecedented move as it was three times more than what any other player had received. David Falk was Jordan’s agent. When he was discussing Jordan’s marketing plan; he came up with the name “Air Jordan.” While the design was in keeping with the color scheme of the Chicago Bulls.  Jordan was a tough critic. He wished the prototype of the shoes could be tinted in Carolina blue.