Named after and endorsed by basketball legend Michael Jordan. Established in 1984, Jordan Brand initially focused on producing signature basketball shoes for Michael Jordan, starting with the iconic Air Jordan 1. It has expanded its product line to include clothing, accessories, and footwear for both basketball and lifestyle purposes.
The Air Jordan line of sneakers is the flagship product of Jordan Brand and has become one of the most recognizable and successful athletic shoe lines in history. Each new release generates significant hype and anticipation among sneaker enthusiasts and basketball fans alike.
Jordan Brand collaborates with designers, athletes, and influencers to create innovative and stylish footwear and apparel that reflects Michael Jordan’s legacy and influence on the sport of basketball and popular culture. The brand’s commitment to quality, performance, and style has cemented its status as a global leader in the athletic footwear and apparel industry.
